11 November 2012

My Nokia Blog

My Nokia Blog

Nokia Lumia 920 available in UK, trip around the stores (yellow is delightful!) +Another slight rant on ads.

Posted: 10 Nov 2012 04:10 PM PST

Yesterday I was doing some errands and happened to pass by some phone shops which had adverts showing the bright electric pikachu yellow Nokia Lumia 920.

They had some 920s in stock – just arrived yesterday but only the black. They have no idea about the yellow one.

The only stores that have it at the moment is Phones4U, T-Mobile and Orange. The latter two may be seen in a combined “Everything Everywhere” store and would only have the black and white versions. Phones4U have exclusivity on Red and Yellow but your contract will still be Orange/T-Mobile combo Everything Everywhere.

This was the first time I had seen the Nokia Lumia 920 in person and wow – what a beautiful thing! Black was nice and sleek and all but yellow just glowed, happy to greet the owner.

What caught my eye was actually the lumiawannabe in yellow. I was of course disappointed when I took a second glance to realise it wasn’t a Nokia but that KIRF.

Fortunately they had the 920 there too. This store’s display unit showed off the yellow one.

These quick snaps were taken by the trooper that is the Nokia 808 PureView (some compression by watermark)

I played around with the black Nokia Lumia 920 demo unit and oh – it’s so nippy! I didn’t get to use it for very long as I was being quized by the rep who decided it was better to string me along and get details from me rather than to check whether they had the yellow 920 in stock first (as that was the ONLY colour I would be leaving with today if I got the 920).

EE/T-mobile had a dummy unit in black.

Another EE shop (Orange) had one in white but I didn’t take a picture of that one.

Ah…the yellow one again :D

Missed the focus on this one.

I can’t wait to get my own in yellow and pair it up with some Yellow Purity Pros :D .

I was delighted by the Phones4U rep’s little introduction on Nokia; history on the first phone call made by Finnish president (or something like that) and how there were more people using Nokias than toothbrushes. What I was less keen on was how the phone was sold. No mention of the amazing super sensitive puremotion HD+ screen, no knowledge of OIS/PureView (even when I mentioned it), no idea about the free wireless charger – (that is clearly stated on their own advertising for the 920 in store) or mention that it charged wirelessly. I don’t blame the guy – he did mention he was away for two weeks. Even if he wasn’t, it’s still not his fault. Where are the Nokia Lumia 920 adverts explaining what on earth this phone does? The adverts that have the “why I love lumia” – are they clear enough? Do they mention these features prominently?

There should be a simple, short video that talks about what makes the Nokia Lumia 920 stand out. All these great things in one package. Then have spin offs of each feature demoed in real life use. Connect with your audience, your potential consumers, explain, educate, enthral. How many times must the marketing department get refreshed before we get someone who gets it? The only memorable advert my friends know about the new 920 is about how the “fake ois” scandal one that made it to mainstream BBC news (which as we know was both unnecessary as OIS really works and that all Nokia missed out was information indicating it was a simulation for illustrative purposes).

I know Stephen Elop has mentioned that the retail staff are hurdles somewhat, and to an extent, it’s true that if retail peeps don’t explain the device well enough to entice customers, then Nokia’s Lumia stays on the shelf.

BUT – Why aren’t retail staff aware? Who should be training them? Should they need training? Why do your damn adverts suck so bad that no one knows that your phones are awesome? Why is a multibillion dollar company incapable of making cohesive, consistent, comprehensible marketing? Do you like to flush all your hard work down the pan every time you leave your sales to chance because you can’t raise awareness of your products due to terrible, meaningless, full-of-suck adverts? Do you people even watch the crap you guys make?

Tell me you like the camera, that’s good. But why is it good? Why does it set itself apart from others?! The camera is good BECAUSE of ___insert Nokia related talk to bring back audience’s attention to the 920____. I can’t stand generic “I like the camera”. So what? Other phones have cameras and can take good pictures too. Tell me about the technology called PureView, explain to me, that it means pushing boundaries in imaging and in this instance, it means for the first time image stabilising a phone physically. Show the actual parts that move to compensate shakes and how this would eliminate blurs or allow you to take low light shows. Explain, explain, explain! You have the opportunity to teach the world, and to get people to recall verbatim your specific phrases on what to remember about the Nokia Lumia 920.

Do you do it? No.

Also, why don’t the shops have any idea when the yellow Nokia Lumia 920 is coming? How hard was it to come up with a date for launch? Many opportunities fizzling away, time, after time, after time. It’s like you don’t want to sell phones or something.

Sorry – not sure what got me worked up again there.

Who is the head of marketing/ads now? How many marketing peeps do we need to go through before we see results from someone who knows what they’re supposed to be doing?

Video: Red Nokia Lumia 920 unboxing

Posted: 10 Nov 2012 04:00 PM PST

SoldierKnowsBest takes a gander at the AT&T Nokia Lumia 920 in bright red. He says the screen is beautiful, and looks amazing.

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Videos: Capture the best shot with Nokia Lumia 820 with Smart Shoot (And 920 PureView promo)

Posted: 10 Nov 2012 10:36 AM PST

 

A couple of quick videos from Nokia.

First up, a Nokia Lumia 920 promo featuring bikes and bicycle parts.

Every day in every city around the world, people are pursuing their own adventures, big or small.

Whatever his subject, with the Nokia Lumia 920 and PureView technology, Michael can shoot at high quality in all conditions as he endeavours to create the perfect shot.

Now that there’s a pretty great camera in the Lumia 920, it’s actually worth talking about photos/videos this thing takes (As opposed to the previous gen lumias which should not have concentrated on imaging/videos).

Next up, not all about PureView but Nokia’s work with Scalado to get SmartShoot.

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Angry Birds Star Wars and Space coming to Lumia 710, 800 & 900

Posted: 10 Nov 2012 02:50 AM PST

Over at Nokia Conversations, it was announced that the latest in the Angry Birds franchise have made their way to the WP8 Lumias. This is no new news. What is however, is that Rovio and Nokia are working on bringing the games to the Lumia 710, Lumia 800 & Lumia 900, while also not making “any promises” to “make both available on the Nokia Lumia 610 and Nokia Lumia 510“.

In true Nokia fashion, the time frame for the release is a “matter of weeks“.

It is good to see support for Windows Phone 7 devices, as the majority install base of WP will be 7/7.5/7.8 for quite some time.

Check out the post for yourself if you’re interested:

http://conversations.nokia.com/2012/11/08/angry-birds-stars-edition-use-the-eggs-luke/

Cheers Joao for the tip!

Lumia 920 no longer in Ke$ha video clip

Posted: 10 Nov 2012 02:43 AM PST

This is extremely strange. It appears that the Lumia 920 we spotted in the latest music video by Ke$ha, “Die Young” no longer features the Lumia 920. Instead, they now have poker cards. I am stumped as to what happened. Maybe Nokia, ATT or MS never gave the rights to it, and some fancy US law to do with product placement forced their hand.

You can see the clip no longer has the 920 below

http://www.youtube.com/watch?feature=player_embedded&v=NOubzHCUt48

Cheers Jack for the tip!

Work For Will – Nokia Lumia 920 advert for AT&T – Will Arnett Competition

Posted: 10 Nov 2012 12:48 AM PST

Here’s an AT&T advert staring Will Arnett in a promo called WorkForWill.

http://www.workforwill.com/

Clicking the link above lets you personalise your Live Tiles in a competition where you get to meet Will.

Will sort of reminds me of Nokia’s Kevin Shields, no?

Cheers James Scott for the tip!

WP8 TV Advert Starring Holly Willoughby

Posted: 10 Nov 2012 12:44 AM PST

The latest celebrity endorsement for WP besides the beautiful Jessica Alba is a star more popular in the UK (personally never heard of her, but a quick Google & IMDB cleared that up); the ad is simple clean and slightly “funny” in a cute way. Touching up on Kids Corner, Me Tiles, Live Tiles and WP in general, not too shabby. Plus it’s all shown on a Lumia 920 (Ad is obviously by Microsoft and not Nokia).

Via

Weekend Watch: Nokia Lumia 810 unboxing (T-Mobile USA)

Posted: 10 Nov 2012 12:42 AM PST

Michael Fisher from PocketNow unboxes the T-Mobile variant of the 820, the Nokia Lumia 810.

I’m liking the screen protector label all around to explain what’s what.

by  of /pocketnow.com

Also, I thought I was being silly thinking that Michael reminded me of Iron Man/Tony Stark, but that’s actually the top rated comment.

Weekend Watch: Nokia Lumia 920 vs iPhone 5 video

Posted: 10 Nov 2012 12:36 AM PST

Colour me slightly over saturated. Apparently in this video, the Nokia Lumia 920 (with obviously more stabilised video, wider angle) appears to have much more saturated colours than the king of over saturation on the right, the iPhone.

Nokia always used to go with more natural colours, which were good for purists but some complained Nokia just didn’t get that users wanted punchy, popping, vibrant colours. Well I haven’t used the 920 camera myself or seen sufficient camera tests, but I have on occasion noticed comments of over saturation. Not necessarily always a bad thing if done right. (I always hoped for a simple setting option that would remain regardless of camera setting unless you changed it – supercolour/oversaturated vs natural). Or has the iPhone just toned down colours?

It’s currently autumn in the UK so the warmer tones sort of suit the video better. Everyone has their own personal preference around these things.

 

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Weekend Watch: Michael with the Nokia Lumia 920 + Nokia Music

Posted: 10 Nov 2012 12:27 AM PST

Just a little promo video on Nokia Music. I’m loving the Purity Pros here.

Every day in every city around the world, people are pursuing their own adventures, big or small.

Whatever his mood, with the Nokia Lumia 920 and Nokia Music, Michael has a constant soundtrack to inspire him as he explores the city.

Discover Nokia Lumia 920: http://nokia.ly/Q6tDgC

 

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