Top stories: May 18 - May 25
 Features
Diablo III: demon-cleaving, refined
by Ars Staff
Let's draw a distinction between a "sequel to a game" and an "installment in a franchise." In a sequel, the developers examine what made the original game work and then expand on those ideas. Sometimes that work produces stark differences. The near-decade between Fallout II and Fallout III, for example, saw that game switch the perspective from isometric to first-person, the combat change from turn-based to real-time with pauses, and the setting move from California to Washington, DC. In other cases, a decade of work results in an installment that is much more about incremental refinement. Read More
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The future is forever: the state of IPv6 in the Apple world
by Iljitsch van Beijnum
With the demise of Apple's own networking protocol AppleTalk, Apple's products are suffering from the same issue as anyone else's: the Internet is running out of addresses. Google, Facebook, Yahoo, Netflix, and others will permanently turn on IPv6 in less than a month with the World IPv6 Launch, so here's everything you need to know about IPv6. The short version? IPv6 has 79,228,162,514,264,337,593,543,950,336 times more addresses than the current IPv4. Read More
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Make mainframes, not war: how Mad Men sold computers in the 1960s and 1970s
by Matthew Lasar
In 1983, advertising pioneer David Ogilvy summarized his mission as follows: "I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip'." Read More
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